Social Media Marketing – Why Every Online Platform needs it?
We are breathing in a world where social media is as essential as water. For businesses and online platforms, social media marketing has become an excellent tool for potential lead generation and making a name in the market.
Today’s digital world is dynamic more than ever. It is ever-changing as well as non-stagnant. In line with the digital world, the trends, tactics, and technology related to social media marketing (SMM) have also become significant. If you have to remain up to date with advancements in your industry, social media is a tremendous source for this. Similarly, marketing through social media is also crucial in order to stay ahead of your competitors.
As far as SMM is concerned, the following are few significant facts according to recent research:
- There are more than 2 billion active users on Facebook every month, globally.
- 74% of the people agreed that they use Facebook for their business objectives.
- Over 500 million people use Instagram daily.
- LinkedIn has more than 500 million global users.
Above stats show some staggering numbers that reveal how crucial it is in modern day to create an impact on your online platform through social media.
Does every online platform need social media marketing services? The answer is yes. Here are five reasons why every online business requires dedicated SMM services to promote their brand:
1. Expansion in Brand Awareness
Traditional marketing is diminishing day after day because internet usage is increasing with rapidly. According to a study, 59% of US citizens believe that there is no better option but to use social media platforms to answer queries for customer satisfaction.
To promote and create brand awareness, customers have got multiple questions. Once they get their minds clear, they find more about the brand. Ultimately, awareness of the brand gets increased.
Therefore, brand awareness is now dependent on various social media services.
2. Increase in Conversion Rates
Your visibility increases through social media. The visibility helps in obtaining impression to conversion. Every image, video, and blog post brings traffic to your website. When platforms or brands regularly share their content through their social media platforms, it is observed that users get more engaged. This engagement leads to quality lead generation and increased conversion rates, to say the least.
In addition, social media helps to spread information as people utilize share buttons alongside like and comment. According to some examiners of social media, almost 66% of social media marketers observe lead generation benefits by using social media platforms for 6 hours per week, at minimum.
So, it is imperative to utilize social media platforms to its fullest to get the best conversion rates.
3. Brand Authority
To increase the authority of your brand, customer satisfaction alongside brand loyalty plays a vital role. Genuine customers will always regard you high when you answer their query through your social media platforms.
Therefore, in order to increase brand authority, social media helps immensely.
4. Cost Effectiveness
To make a comprehensive marketing strategy, social media provides the most effective way for every online platform or business. However, most online platforms offer free sign up facility to create an account; but paid social media advertisement bear fruits more.
Since there is no free lunch, free advertisement produces little to no results. Cost-effectiveness comes when you buy a small budget marketing plan to earn a higher return on investment. When you allocate a negligible budget on social media marketing, you will get a reasonable ROI.
In contrast to traditional marketing campaigns, social media campaigns are the new and preferred talk of the town.
5. Rank Your Online Platform Higher on Google
Through social media, you can enjoy an indirect influence on SEO.
For instance, if you publish a blog post on your website, you may receive hundreds of shares via that blog post. One of your social media followers writes and publishes similar content on their site. Then links back that post to your website as original a source.
Through this linking, Google may rank your post higher as compared to your competition. That is why social media is helpful with regards to SEO services.
While running an online business, social media is nothing less than the backbone for you. If you have to grow (in case of a newbie) or sustain (in case of an established business), social media marketing is the best thing to invest in.