Investing in professional video production can be a great way to set your business apart from the competition and create truly engaging content for your target audience. If done correctly, it can be a powerful marketing tool that drives results.
A recent study by the Content Marketing Institute showed that nearly 80% of organizations use video as part of their content marketing strategy. The number of those using video will only continue to grow in the coming years. Many businesses, however, are still using low-quality smartphone videos or relying on user-generated content (UGC) instead of investing in professional video production.