What is Search
Engine Marketing?
Search Engine Marketing (SEM) is the most utilized and efficient type of digital advertisement allowing you to get your business in front of your customers who are active on Google, Yahoo Search, Bing, and other search engines. At Ingenious Guru, our SEM services in Cleveland, Columbus & Cincinnati Ohio can manage your search engine strategy that can turn into results.
  • SEM grabs the attentions of your target audience and engages them to your content and services when they are searching for similar offers as yours.
  • SEM campaign is quick and easy to implement while being flexible and configurable with its full impact on your business.
  • Along with generating relevant traffic, SEM raises your brand awareness.
  • Paid advertising attracts your target audience and gives faster and better results.
  • Search engine optimization enhances your website’s organic reach with the use of keywords that users search in search engines.
  • SEM features high success rates as compared to traditional ways of marketing by showing your business on SERPs to those who are actually looking for it.
How Search Engine Marketing Team Can Help

Ingenious Guru, a leading SEM agency in Ohio, stays ahead of the digital marketing trends. That is why our clients trust us and allow us to lead the pack amongst our competitors by being able to use innovative ideas.

200+
Happy Clients
230+
Completed Projects
features

Ecommerce SEO

Improving product listings in search engine results for businesses that sell their products online.
seo

Penalty Recovery

Our SEO experts conduct link audits and backlink profiles reviews to recover any penalties.
ppc

Technical SEO Audit

Brands trust us for our technical capabilities. We assess your site’s current SEO and work to fill any loopholes to improve the quality of your website.
smm

Infographics Content

Infographics are a great and easy way to market your brand and let people visualize your message.
media

Media Promotion

While search engines have their own throne, it is important to market your brand across various channels & spread your message.
seo

Onsite SEO

Analysis of the subjected structure of your website as well as internal architecture, and other vital elements.
Check your Website’s SEO

Process & Strategy for Search Engine Marketing

Why You Should Consider SEM?

Search Engine Marketing is a reliable and cost-effective approach to drive online traffic and generate revenue. It features a range of flexible online strategies, including SEO, PPC, and SMM. Ohio SEM experts at Ingenious Guru take it as the backbone of a completely digital approach for businesses to get more leads, whether a small independent organization or a large multinational corporation. Our customizable search engine marketing services are specially designed to meet your business needs by also keeping your goals in mind.

SEM allows your brand to get in front of your audience and people who regularly search for products and services that you offer. Unlike traditional marketing where you have to constantly fight to gain customer’s attention, SEM allows your website to appear exactly when your services and products are needed. In fact, SEM is not just for online businesses and E-commerce, anyone who is selling anything can benefit from our services if you wish customers to contact you or visit your actual site on land.

Customized Solutions

Our SEM experts in Cleveland, Columbus & Cincinnati Ohio can establish a tailored plan that fits your unique business needs perfectly.

Campaign Strategy

We help brands set up SEM campaigns on Google AdWords, YouTube, Bing Ads, and other search engines and define their goals, track conversion, geo-target campaigns, and generate relevant traffic to their websites while saving on PPC.

Keyword Research

Find high-converting and low-cost keywords that your target audience often uses to search for the services and products you offer. Set your budget, manage PPC keyword bids, and types of keyword match to boost your ranking on the high ranking and best performing search phrases.

Tracking and Tools

We help you in setting up campaign conversion and tracking revenue in Google Analytics along with third-party tools for optimizing through real-time data. Creating dashboard reports can allow you to gain API data from different platforms and tools to constantly optimizing your campaigns to generate maximum ROI.

Importance of Search Engine Marketing

Search Engine Marketing gives businesses a way to look prominent in a crowded online market when people or buyers are looking for their product or service actively. SEM lets you be very precise when you target your audience and produce touch points advertising on a constant basis via buyer journey, which eventually leads to conversion. Though SEO may take months to give results, SEM allows brands to achieve top position on search engines within hours.

Difference Between SEO and SEM

SEM is a group of techniques that helps brands advertise their business to their audience using paid promotions on search engines. Search engine optimization allows you to increase organic traffic using back-end code optimization, strategic keyword research, and content planning on your website to increase its ranking organically. Both paid and organic search marketing tactics are crucial for any business’s online marketing.

Why Choose Us

The right SEM tactics used at the right time can catapult your brand and revenue to the next level. Our SEM solutions can enhance your brand’s online visibility by boosting ranking on search engines. At Ingenious Guru, we take a strategic approach to transform your page reviews and clicks to turn into profits as a result.

To craft a plan, contact us and schedule a free consultation.

Get Updates via Our Blog

Get news on SEO & search marketing and stay updated from Ingenious Guru on the latest digital marketing trends.