To improve the chance of being cited by ChatGPT search, publish a public page that gives a precise, useful, well-supported answer and allow OAI-SearchBot to access it. A citation cannot be guaranteed, and different prompts may lead to different sources.
OpenAI states that OAI-SearchBot is used to surface websites in ChatGPT search results. Blocking that crawler prevents normal inclusion in search answers, although a domain may still appear as a navigational link.
Create a page for one distinct information need
A citation supports a claim or answer. Give each important page a clear purpose and title. Open with the answer, then provide definitions, steps, examples, evidence, limitations, and links to supporting primary sources.
Add information that another summary cannot replace
Publish original data, documented tests, expert methods, real examples, comparison criteria, images, or first-party specifications. State how the information was produced and when it was last reviewed.
Make the source trustworthy and easy to inspect
Identify the author or responsible business, provide contact details, separate fact from opinion, and correct errors. Use stable canonical URLs and descriptive internal links. Avoid hiding the answer behind a form.
Cite your own supporting sources correctly
Link important factual claims to primary documentation, original research, official records, or direct product information. Do not copy long passages. Explain what the evidence means and add your own useful analysis.
Track citation patterns and landing-page value
Test a fixed group of prompts and record which page is cited, what statement it supports, and whether the representation is accurate. In analytics, review ChatGPT referrals, engagement, enquiries, and conversions from those pages.
- Allow OAI-SearchBot and keep the page publicly accessible.
- Answer one question with clear detail and original evidence.
- Use stable URLs, authorship, dates, and primary references.
- Measure citation accuracy and post-click business value.
Related guide: How can I make my business appear in ChatGPT search?
A practical first step: Choose one useful fact your business can explain better than generic websites. Publish the method, evidence, context, limitation, and update date on one stable page.
If you need source opportunities identified, Ingenious Guru can perform a citation-readiness audit and prioritize pages where original expertise can earn meaningful AI-search visibility.