Yes, a capable SEO agency can improve the conditions that support ChatGPT visibility: crawler access, useful content, clear business facts, legitimate authority, citation readiness, and measurement. It cannot guarantee that ChatGPT will mention, cite, or recommend your business for a particular prompt.
A credible technical review should use OpenAI's published crawler guidance rather than invented rules. OAI-SearchBot supports ChatGPT search, while GPTBot relates to training; the agency should understand and explain that difference.
Begin with a measurable baseline
The agency should document priority customer prompts, existing mentions and citations, ChatGPT referral traffic, current landing pages, conversions, crawler access, and known business-data conflicts. Without a baseline, improvement claims are hard to verify.
Expect a prioritized technical and content audit
Useful deliverables include robots and server checks, page accessibility, canonical review, internal links, entity consistency, topic and intent mapping, source-gap analysis, content recommendations, and conversion tracking. Each issue should include evidence and a next action.
Look for original content and legitimate authority work
The strategy should use your experts, customer questions, processes, data, examples, and primary sources. Outside recognition should come through real digital PR, partnerships, professional profiles, reviews, and contributions—not purchased fake mentions.
Require transparent testing and reporting
Reports should show the prompt set, dates, answer patterns, cited URLs, accuracy issues, referral sessions, leads, and completed work. Because answers vary, responsible reporting uses trends and examples instead of presenting one screenshot as proof of permanent ranking.
Know the warning signs
Avoid guaranteed ChatGPT recommendations, secret algorithm claims, unsupported AI schema, mass-produced pages, fake reviews, paid link networks, and reports that show only a proprietary visibility score. Ask who owns the content, data, accounts, and final files.
- Ask for a written baseline and priority prompt set.
- Require technical, content, entity, source, and measurement work.
- Choose human-led expertise over mass-generated pages.
- Reject guarantees and secret-ranking claims.
Related guide: Why does ChatGPT recommend my competitor but not my business?
A practical first step: Ask any agency to show exactly what it will inspect in the first 30 days, what your team must provide, how changes will be measured, and which outcomes it will not guarantee.
If you want that transparent approach, Ingenious Guru can assess your ChatGPT and broader AI-search visibility and provide a practical roadmap focused on credible improvements and measurable business value.