One thing that can put you into the limelight and distinguish you as a brand to be noticed when compared to your competitors is an impressive and memorable tagline or slogan. It not only increases the value of your brand but also has the power to become an earworm. A good tagline or slogan with your logo design sets you apart from your competitors, summarizes your brand values.
L’Oreal – “Because you’re worth it”springs to mind.
Want to convey your brand’s mission in a short, quippy, and aspirational manner, use a tagline to do so. A logo design is perfect for building up your identity, but adding a tagline, you can also convey the idea behind your brand. Usually, mission statements remain internal and do not have much exposure except with those who visit your website. A tagline relays it to the world and, along with your logo design, creates a brand identity that sets you apart from competitors. It’s a peripheral way of expressing your brand essence. Listed below are some of the world’s most famous taglines and slogans that not only highlight the logo design of the company but communicate the essence behind each brand.
- McDonald’s – “I’m lovin’ it.”
- Nike – “Just Do it.”
- Coca-Cola – “Open Happiness”
- KFC – “It’s finger-lickin’ good.”
- Apple – “Think Different”
- Dunkin’ Donuts – “America runs on Dunkin’.”
- Maybelline – “Maybe she’s born with it, maybe it’s Maybelline.”
Taglines and slogans allow you to connect with your customers and fans in multiple ways and gives a boost to your brand.
Need for a Tagline
A logo needs a tagline because it gives the whole logo design and the idea behind a brand an oomph. It creates a brand-new medium to express the true ideology behind a brand in a witty manner. However, a tagline is not required by every brand. There are specific criteria that identify the need for a tagline.
Listed below are some essential instances when a tagline should be combined with your logo design.
1. Limited Audience
2. Too many competitors in the area
3. The brand is brand-new
4. Rebranding an existing brand
5. The logo design needs to be supported by a storyline
Ways of Creating a Tagline with Logo Design
Listed below are some basic features that you need to remember when creating a tagline.
1. Brand Personality and Identity
Before you go ahead with your logo design, the most important steps that you need to take care to be aware of your brand personality and have a thorough understanding of your brand identity. It will enable you to decide what kind of style you should go for.
Is your brand about something wholesome and expresses warmth and comfort? A look along the lines of something inspired by vintage designs and a more classic would suit you more than something funky.
2. Experiment with Logo Design
When creating a tagline, you need to keep it in mind that it should not overpower the name and logo of your brand. A witty tagline would be useless if the brand name and logo become secondary in front of it. Always make sure that it is legible and clear but smaller than the logo design and the brand name.
Also, consider the scalability of your logo. An effective logo design looks good in various formats, including social media icons.
3. Logo Design Variations
Logo Design variations may seem counterintuitive, but in the long wrong, a successful logo design is the one that works both with and without a tagline. When creating your visual board, it is essential to design both versions so that you have access to a wider marketing strategy.
For instance, many digital marketing companies opt for a smaller design for social media profiles and in-app designs. To ensure a frictionless experience, it is sensible to have a simpler version of your logo that can help enhance the user experience.
Having a tagline-free logo design version is also futuristic when in the future, the tagline you created now may not be that effective. A tagline is important, whether you use it or not. It helps you liven up your brand personality and help in redefining your mission and increasing your engagement with customers.