When it comes to logo design, there are so many tips and hacks that it completely boggles your mind. It isn't easy to filter out the information that is actually important from the numerous myths that have been established about logo design and confuses even the designers. Considering that everyone has a particular theory, it is vital to bust some of the most common myths.
Six of those design myths are busted below.
The logo is just like a flag. A logo design is an identification of your business, just like the flag is the identification of a country. A flag only represents a country. Similarly, a logo does not have to tell the story behind the company. It is simply a form of identification that separates a business from the rest.
Those who believe that they can tell the whole story of a company through a logo are gravely mistaken and doomed to fail.
A very simple thing you need to remember is that a logo design expresses the identity of the company and what matters to the company. Although it is a commercial tool, yet it is not meant to boost sales. It is used only as identification, and in many cases, owners and employees alike are quite proud of this expression of identification.
There is no rigid rule regarding this. As you can see from the logo designs, some famous brands like Coca Cola, FedEx, and Microsoft do not have any symbol. They simply have a well-designed typeface.
This is one partially true myth. There are many companies like Apple, or Nike, where the symbol is more popular than the company name itself. In some cases, the logo is useless. The only thing that you need to keep in mind is that you should use a symbol if it represents something very important about the company. Otherwise, a typeface is the best solution.
Symbol alone is not enough until there has been a lot of monetary investment in ads, and there is the repetition of advertisements. Repetition is an extremely important tool when it comes to publicizing your logo design, and this is what makes the symbol popular.
Millions of dollars are spent on advertisements by companies for a long time to establish a presence and help people remember their logo. There is no magical power that has made Nike or Apple famous. It's the persistence of advertisements.
Unfortunately, small start-ups and many other companies do not have the privilege of having an unlimited advertisement budget, so it was better to stick to the design and typeface.
There are unwritten rules in every field about how the logo design should look. What the norm is, etc. New companies tend to follow this rule of thumb even more diligently but end up having something monotonous and boring. It is essential that a new logo should be established if there is any chance of success. Original content is very important, and small businesses should focus on creative, unique logo designs. Following the trends would never help you stand out as a business.
This is the biggest myth of all. No logo design is timeless. Every design needs to be upgraded. You can have a classic design that you can improvise over the years, but you can't have a timeless logo. However, don't base your logo on fads that fade away with time.
Many famous companies uplift their logo designs from time to time. Take the example of Shell, IBM, Volkswagen, Xerox, Coca Cola, Pepsi, and many more in the league have changed their logo designs multiple times over the years. The only improved with every change. So, there is no need to stress yourself over creating a timeless logo design that can be improvised upon later.
A logo has nothing to do with people's likes and dislikes. Even if someone hates the logo, it doesn't mean they do not like the business as well. These are two different things, and there is no such rule that everyone needs to like your logo because it does not affect the company in any way.