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Guide To Google Ads Certification

Google Ads Certification Guide 2024: Step-by-Step to Success

Table of Contents

What Is Google Ads Certification

The Google Ads certification has become a benchmark for any digital marketer or advertiser. For those who want to project their expertise in handling campaigns through Google ad platforms. This guide will walk you through all the steps in obtaining Google Ads certification in 2024. Whether entering the world of digital advertisements or trying to upgrade your skills. This certification is of foremost importance in proving your expertise when talking about running Google Ads campaigns effectively.

Google Ads Certification

Why one needs Google Ads Certification in 2024?

Without online advertising today, businesses cannot stay out of the radar to reach their target audience. Google Ads forms one of the most vital digital advertising platforms. Giving robust tools for managing and optimizing ad campaigns on an array of platforms. Certification does not just add credibility to your resume. But also practically empowers you with advanced knowledge and skills to become a great digital marketer or a professional advertiser.

needs Google Ads Certification in 2024

Here are the following steps you should know about Google Ads Certification.

Step 1: Google Ads Certification explained

This is one of the most important, yet often most overlooked, steps in getting familiar with all the different certification options within Google Ads. The available certifications within Skillshop are:

  • Search Google Ads Certification: It will focus on creating and optimizing Google Search campaigns.
  • Display Google Ads Certification: Includes creating and managing campaigns on the Google Display Network.
  • Advertising Certification: Focuses on designing and optimizing YouTube ad campaigns.
  • Measurement Google Ads Certification: Focusing on Google Analytics and how to use it to optimize Google Ads Campaigns.
  • Google Ads Apps Certification Covers creating and managing Google Ads campaigns to promote mobile apps.

Each of these certifications has its examination paper with questions testing knowledge and practical skills in ad/ campaign management on the chosen platform.

Step 2: Sign in to Skillshop

Set up an account on Skillshop e-learning by Google to get started with your Google Ads certification. Log into the website from Skillshop official using a Google Account. On entering the platform, head towards the page containing all their certifications in Google Ads.

Step 3: Choose The Right Path

Choose the correct path to certification, even before you proceed with certification exams, aligned to your professional pursuits or domain knowledge. One must evaluate one’s strength and interest in choosing what could be pursued. Amongst Google Search ads, Display ads, Video Ads, and other paths associated with a certification in Google Ads.

Stage 4: Preparation for Google Ads Exams

With proper and actual preparation, you will be able to pass the Google Ads certification exams. Here is how you will be able to prepare:

Study Guides and Resources: Refer to the official Study Guides and resources on Skillshop for reviewing the topics to help you in the exam.

Hands-on Practice: Gain first-hand experience creating, editing, and managing campaigns through Google Ads. Applying theoretical knowledge to real-world situations helps in bearing knowledge.

Online Courses And Tutorials: Enroll in Google or other reputable digital marketing platforms that offer online courses or tutorials to give you more insight.

Step 5. Getting Certified by Passing Google Ads Exams

Get ready to schedule your Google Ads certification exams through Skillshop once you are confident in your knowledge and skills. Typically, this type of examination will be administered online. Featuring multiple-choice questions to test your knowledge of Google Ads principles and recommended practices. Only when you feel well-prepared should you attempt to pass these exams.

Step 6: Taking Exams and Certification

Apart from other things, you will obtain digital certification on passing these Google Ads exams. You may also share it on professional networking sites such as LinkedIn to boast your capabilities with probable employers or clients. Remember to stay updated with all the current developments making your way into Google Ads. And take recertification exams so you are always at the top of things.

Step 7: Up-skilling in Google Ads

Certification only marks the point of departure into becoming a qualified specialist in Google Ads. Always seek to upgrade your knowledge and abilities by perpetually learning. About the new developments of features and best practice discoveries at Google. Keep learning through participating in online communities, attending webinars, and joining workshops that can help you meet others working within the same industry while creating mutual insights


Getting Google Ads certification in 2024 will become a significant move in the career of any digital marketer or advertiser. This step-by-step guide will prepare you to demonstrate your proficiency in running an effective campaign on Google Ads. After all, it is continued learning and practical implementation that raises one’s expertise, helping to overcome tests of time for long-term success in dynamic digital advertising.


Q: What are the benefits associated with getting a Google Ads Certification?

A: Google Ads certification builds credibility and opens doors for digital marketing and advertising careers.

Q: How much time does it take to be prepared for the Google Ads Certification Exams?

A: This will be partly based on prior experience and individual study habits. On average, prep time ranges from 1 to 2 months per exam.

Q: Is there any cost or fee that has to be paid to take up Google Ads certification Exams? 

A: No, Google Ads certification exams are free of charge. You may incur various expenses with your study materials or viewable paid training courses. 

Q: How often should I renew my Google Ads certification? 

A: Google Ads Certifications are valid for one year. To keep your status active, you need to recertify once every year by either passing the current certification exams or completing the required recertification assessments. 

Q: Will I be able to retake Google Ads exams if I didn’t pass at first sight? 

A: Yes, you can retake all Google Ads certification exams after seven days from the date of your last attempt. This will be a reasonable period to review and strengthen your knowledge and then make another attempt.