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SEO is the most important form of digital marketing that focuses on attracting an authentic audience to the brand, making sure the brand is getting the right customers and everything that they need to have. One of the most important things to make sure is that search engine optimization management is done in the right way without compromising on the kind of customers one is receiving. Even for WordPress bloggers, SEO is the biggest and strongest game that they can be in, you have to be on top of your SEO to ensure you are not compromising on your reach.
Using an effective SEO is not a new thing, people have been using it for years however, utilizing it effectively is where some people make the mistake. Most people do not make the best use of it and this is why their brand suffers. Whether you’re new to blogging or have been publishing your content for a while, you must know how difficult it is to rank at the top of Google’s search results. However, you may get a leg up on your rivals with a few helpful blog SEO techniques and some patience.
Nevertheless, you must already be implementing different SEO techniques that may be helping you rank better on the SERP, following are a few added tips that you can make the best use of and enjoy being on the top.
1) Content Will Always Be the King
There is no denying the fact that the “Content is King” notion is one old technique that SEO professionals have been talking about constantly. However, this is one thing that will never get out of fashion, you have to ensure your content is top notch and high quality. The way your SEO behaves depends a lot on the kind of content that you have uploaded. Further, it will become increasingly difficult to rank in Google with short (500 words or less), generic articles that copy content from blogs in your industry or simply blogs that are not of the perfect quality.
2) Post Relevant Content
What will keep your readers coming back for more are blog pieces that are compelling, well-written, well-researched, and relevant to your target. Consider writing unique, dependable material that helps your reader in some way or another. Links and rankings will automatically occur if you establish yourself as the go-to authority in your niche.
3) Make Every Keyword Count
Using useless keywords with no proper results is absurd, you should be depending on the keywords that promise to yield better results. The keywords with no such results are pretty unnecessary, you do not need an extensive form of keywords, but a few with good results can be pretty effective for your blog. Use good and efficient keyword research tools and make sure they all are working on the right path getting you the results you so dearly desire for your brand or maybe just a blog as well.
4) Use Keywords in the URL
One of the biggest mistakes that most bloggers make is they do not put any keywords in their URLs or headings. They think adding them in the overall content is enough for Google to recognize you or rank you, which is seriously not the case. When you are creating new posts, make sure the URL includes all the primary keywords of the article. This will prompt you even if the Yoast plugin is already installed on your WordPress theme and help you rank better. Additionally, make the entire URL string as brief as you can; this results in high relevance.
5) Add Images
Your content is not the only thing that can help you rank; a good and effective use of images would also help in ranking you to the top. Make sure the images are also optimized and give you the results that you want for your blog and the brand. A post without any image is like entering a bar with no possibility of getting a drink, you would not be interested in going there right? Well, that is how a post without an image is, it disinterests a person from reading it.
6) SEO Your Images
If you have done right and effective SEO to your image as well it would work as an additional benefit to draw visitors to your website. Google users who look for a relevant image may be able to locate your original image and eventually end up buying something from your website.
That’s a total gain, gain!
However, you have to make sure that your image appears in all the important and relatable searches. Whenever possible, put a keyword in the alt tag you add to your image.
Save your picture under a different name than 0001.jpg, it is better to save it with a name that is more relevant to the content.
7) Add Keywords in Title Tags
The use of keywords can make or break your whole SEO game, if you are not adding relevant keywords to the title tags, images and other important places, you are making a mistake. It is imperative for all brands to ensure their content is well optimized, and not just the content but all the title tags and images as well. Website visitors usually focus more on the content of a page than its browser title, title tags however, are still important to ensure your content is well SEO-ed. It helps in link building management and search engine optimization management. This will appear under “SEO Title” for WordPress users.
8) Add New Content on Category Pages
One of the biggest mistakes that most brands make is they do not add unique content to the site which affects the overall SEO of the website. When you add customized content on the category pages that are specific to the blog it can majorly help you in boosting the ranking. Particularly, if you add a blog post in more than a single category, the unique copy on every category page results in optimizing the page and not making it all spammy.